The integration of Bridgestone India into EMEA is a result of Bridgestone EMEA's ongoing transformation. View Photos

The integration of Bridgestone India into EMEA is a result of Bridgestone EMEA’s ongoing transformation.

Bridgestone has announced that its India business will shifted from the China Asia-Pacific unit to the EMEA strategic business unit (SBU) from January 1, 2020. So, Bridgestone Europe, Russia, Middle East, India and Africa (BSEMIA) will become one of four SBUs globally alongside Bridgestone China Asia-Pacific, Bridgestone America and Bridgestone Japan. The integration of Bridgestone India into EMEA is a result of Bridgestone EMEA’s ongoing transformation to start mobility solutions that meet the needs of customers for convenience, efficiency and sustainability.

Speaking on this announcement was Bridgestone EMEA CEO and President, Paolo Ferrari, “India is a market with huge potential – potential that is definitely being met. Bridgestone India is only 20 years old, in that time we’ve seen growth in the country build and build to make it a cornerstone market; today we’re the largest premium tyre producer in the country, employing over 3,200 people.”