Seven or so years ago, a famous VC penned a manifesto of sorts. Writing at a time the world was still skeptical of the dominance to which his industry has now ascended (to think, such a time existed, and so few years ago!), Marc Andreessen had a message for the doubters, the naysayers, and the Wall St. analysts who were (credibly!) claiming that his investments amounted to not much more than a bubble:
Software, he claimed, was eating the world.
Seven years later, no one can dispute Andreessen’s prescience. The man was right: If you had purchased a basket of his favorite stocks back then – he name-checked Apple, Amazon, and Facebook directly – you’d be up at least 10X, if not more. Software, it seems, has indeed eaten the world, and those smart (and rich) enough to put money into technology, as Andreessen has been, have done very, very well for themselves.
We – us, all of us – have turned the world to data. Some of us – the founders of software companies, the funders of those founders, the cheerleaders who run the capital markets – took that data and used it to change the world. Along the way, the world didn’t disappear like some unfortunate animal descending a python’s midsection. No, the world remains.
Who are we now that we’ve been eaten? What have we become?
These are questions, it turns out, that almost none of technology’s leadership have deeply pondered. It certainly never came up in Andreessen’s manifesto. And it’s manifestly evident in the behavior of our most treasured technology founders. They are puzzled by these newfound demands from United States senators and European socialists. Don’t they understand that regulation is damage to be routed around?
But the world is not just software. The world is physics, it’s crying babies and shit on the sidewalk, it’s opioids and ecstasy, it’s car crashes and Senate hearings, lovers and philosophers, lost opportunities and spinning planets around untold stars. The world is still real. Software hasn’t eaten it as much as bound it in a spell, temporarily I hope, while we figure out what comes next.
Software – data, code, algorithms, processing – software has dressed the world in new infrastructure. But this is a conversation, not a process of digestion. It is a conversation between the physical and the digital, a synthesis we must master if we are to avoid terrible fates, and continue to embrace fantastic ones.